Embrace the Power of Creating a New Reality!

I was having a conversation with somebody I’d mentioned this quote to around a decade ago.

“Don’t fight the existing reality, create a new reality which makes the old one obsolete.” – Buckminster Fuller

The person was somewhat irked at the time by the ‘Cheeky B**stard’ Quote when she was pouring her life and soul into her attempts to shift the prevailing paradigm.

But I’ve spoken to many people in the paradigm-shifting business who’ve experienced burnout from banging their heads against institutional walls.

Rebels and mavericks have to be masters of two worlds. They have to create the new 🌍 paradigm whilst not starving in the present world.

🔥 Burnout in the ‘Telling others to be sustainable’ business world is common! 💡

In our journey towards a sustainable, socially just and soul-satisfying future, we often find ourselves in a constant battle against the current reality.
We strive to convince those who have thrived in the existing paradigm to change their ways, to relinquish their wealth, success, and power. But this struggle can leave us exhausted and disheartened.

💪 It’s time to shift our approach! 🌱
Instead of trying to change the minds of the winners in this game, let us become real explorers, pioneers, and leaders.
It’s time to channel our energy into creating new pathways that make the old reality obsolete. Let’s build a brave new world where sustainability and prosperity go hand in hand, inspiring others to follow our lead.

✨ Forge your own path! ✨
Rather than solely focusing on convincing others, let’s focus on demonstrating the possibilities of a new reality. Let’s show the world what can be achieved when we align our actions with our sustainability values and carve out a pathway towards a brighter future.

🌟 Lead the way! 💡
By becoming the change we wish to see, we become catalysts for transformation. It’s time to embrace our role as innovators and trailblazers. Let’s pioneer sustainable solutions, champion ethical practices, and inspire others to join us in shaping a world where sustainability thrives.

🚀 Together towards a brave new world! 🌍
I invite all like-minded individuals who are passionate about being real humans not widgets in the capitalist system, to join together on this exciting journey. We collaborated our way to the top of the evolutionary tree.

Let’s unite as a community of change-makers, supporting and encouraging each other as we navigate uncharted territory. Together, we can create a new reality that renders the old one obsolete.

#CreateANewReality #SustainabilityLeadership #PioneersForChange #InnovationMatters #BrighterFuture #NewPathways #BraveNewWorld #SustainableCommunities #TogetherWeThrive #Trailblazers #BeTheChange #ExploreUnchartedTerritory

The Search For Honest Men

Diogenes, the famous ancient Greek philosopher, engaged in a notable quest known as the “search for an honest man.”

Through this pursuit, he aimed to unveil the hypocrisy and superficiality inherent in societal norms and conventions. Diogenes employed a rather unconventional method of shedding light on people’s true nature and their adherence to deceptive practices that hindered authentic living.

In his endeavour, Diogenes would hold up a literal light, such as a lamp, to individuals’ faces during broad daylight.

This action symbolized his intention to illuminate the truth and expose the façade that people often wore in their interactions with others. By subjecting them to this direct scrutiny, he aimed to provoke introspection and self-reflection.

Diogenes believed that many individuals in society indulged in insincere behaviour, adhering to social norms and conventions without truly living in accordance with their own values. Through his actions, he sought to challenge and confront this hypocrisy.

By holding a light up to their faces, he intended to metaphorically expose the shadows and darkness that obscured their genuine selves.

By forcing people to confront their own participation in disingenuous practices, Diogenes aimed to encourage them to live more truthfully. He sought to disrupt the prevalent culture of pretence and reveal the stark contrast between societal expectations and genuine authenticity. #

In doing so, he hoped to inspire individuals to question the conventions that hindered their ability to lead honest lives.

Diogenes’ unconventional approach, marked by his commitment to living in accordance with his own principles, made him a distinctive figure in the philosophical landscape.

Through his search for an honest man and his symbolic act of holding up a light to people’s faces, he challenged the prevailing social order and called for a more genuine and sincere way of living.

  1. #LeadershipMatters
  2. #LeadWithIntegrity
  3. #EmpoweringLeaders
  4. #StoicPilgrimJourney
  5. #FindingInnerStrength
  6. #SustainableLiving
  7. #EnvironmentalResponsibility
  8. #EcoWarrior
  9. #SocialJusticeNow
  10. #EqualityForAll
  11. #InclusiveCommunities
  12. #StandUpForJustice
  13. #JusticeReform
  14. #FairnessMatters

Capitalism doesn’t want to solve problems

🌍🔍✨ Capitalism Doesn’t Solve Problems, it Wants to Make a Business Out of Them, Thereby Perpetuating the Problems….

🚀 If the War in Ukraine wasn’t eye-wateringly profitable for an amazingly small number of people… Do you really think the UK would be involved?

The Conflict is probably responsible for the increased inflation and interest rates are rocketing up, but the BoEngland , 💼 can’t stop them…  💡

Capitalism, undoubtedly a powerful economic system, has its fair share of strengths for some and weaknesses for a lot more.

One aspect that often goes unnoticed: the tendency for capitalism to transform problems into business opportunities, rather than truly solving them. 💰

While capitalism has generated vast wealth for a small minority, by generating unfair competition with first movers creating platforms or monopolies, it has also been known to perpetuate a cycle where problems become profitable ventures.

Instead of addressing underlying issues at their core, the focus can shift towards finding ways to monetize those problems, sometimes resulting in short-term gains at the expense of long-term solutions.

For instance, think about the pharmaceutical industry.

It’s no secret that the business model revolves around patenting and selling drugs, which can lead to high prices and limited access to life-saving treatments. While this model incentivizes research and development, it also raises questions about affordability, equity, and the prioritisation of profit over public health. 🏥💊💲

Moreover, environmental challenges illustrate another aspect of capitalism’s impact.

Climate change and natural resource depletion are pressing issues requiring urgent attention. However, the profit-driven nature of capitalism can often hinder collective action, as companies may prioritise short-term financial gains over long-term sustainability. We need systemic changes that prioritize the health of our planet alongside prosperity for people. 🌱🌍💡

I believe it’s crucial to recognise its limitations and actively work towards finding a balance. By fostering innovation, supporting social entrepreneurship, and encouraging conscious consumerism, we can steer our social systems towards a more sustainable and inclusive future. 💡💼🌍

Let’s promote discussions on how human curiosity and creativity can be harnessed as a force for positive change.

Let’s challenge the status quo and explore alternative business models that prioritise long-term solutions and the well-being of all stakeholders. Together, we can shape a more equitable, resilient, and purpose-driven economy. 💪🤝✨

What are your thoughts on the relationship between capitalism and problem-solving?

Share your perspectives in the comments below! 👇🗣️

#Capitalism #EconomicSystem #Innovation #ProblemSolving #Sustainability #SocialEntrepreneurship #ConsciousConsumerism #Equity #Resilience #PurposeDriven #SustainableEconomy #BusinessOfProblems

Corporatocracy and Capitalism Aren’t Really Working, and People Are Finally Beginning to Realise…


In recent years, an increasing number of individuals have started questioning the effectiveness of corporatocracy and capitalism as the dominant systems governing our societies. While capitalism has long been hailed as the driving force behind economic growth and innovation, the real driver was human curiosity. We didn’t need capitalism, humans love solving problems but when people start to ‘own stuff’, they revert to primate dominance behaviour. What capitalism had given us is significant social and economic disparities. Entrepreneurs who realise this but want to carry on winning regardless, are often heard remarking:

 “Don’t Hate the Player, Hate the Game”

But as people become more aware of the negative consequences of uncontrolled corporate power, there is a shifting public opinion taking place. Here are some reasons why corporatocracy and capitalism are facing scrutiny and explores the emerging awareness among people regarding the need for change.

The Illusion of Choice

One of the fundamental principles of capitalism is the idea of free-market competition and consumer choice. However, in reality, the concentration of power in the hands of a few large corporations has led to a lack of genuine competition and limited options for consumers. Many industries have become dominated by a handful of corporations that control prices, stifle innovation, and create barriers to entry for smaller competitors. As people observe this consolidation of power, they are starting to question the notion that capitalism fosters fair and equal opportunities for all.

Income Inequality and Exploitation

Capitalism, in its pursuit of maximizing profits, often results in income inequality and the exploitation of the workforce -see the children digging for cobalt for the EV market. The widening wealth gap between the ultra-rich and the rest of society has reached staggering proportions. CEOs and executives earn exorbitant salaries while workers struggle to make ends meet. Furthermore, globalization has enabled multinational corporations to exploit cheap labour in developing countries, perpetuating a cycle of poverty and inequality. As people witness these injustices, they are beginning to recognise the inherent flaws within the current system.

Environmental Impact

Corporatocracy, characterized by corporate influence over government policies, has also contributed to the environmental crisis we face today. Profit-driven companies often prioritise short-term gains over long-term sustainability. This mindset has led to the overconsumption of natural resources, pollution, and the exacerbation of climate change. With the increasing urgency of environmental issues, people are demanding accountability from corporations and seeking alternatives that prioritise the well-being of the planet.

Social Responsibility and Ethical Concerns

As information becomes more accessible, individuals are gaining insight into the unethical practices employed by most corporations. From labour rights violations and human rights abuses to tax avoidance and irresponsible marketing tactics, these actions have raised ethical concerns among consumers. People are now seeking businesses that align with their values, opting for ethical and socially responsible companies. This growing demand reflects a broader realisation that profit-driven motives must be balanced with ethical considerations for a sustainable and just society just as Adam Smith originally espoused.

The Rise of Alternative Models

The shortcomings of corporatocracy and capitalism have spurred the exploration of alternative economic and governance models. Concepts such as social entrepreneurship, cooperatives, and degrowth are gaining traction. These models prioritise social and environmental impact whilst striving for a more equitable and sustainable future. Moreover, the increasing popularity of movements like the sharing economy and the focus on circular economy principles demonstrate a shift towards alternative economic paradigms that value collaboration, resource efficiency, and social well-being. After all, we collaborated our way to the top of the evolutionary tree.


The realisation that corporatocracy and capitalism are not working for the betterment of society or the bio-sphere upon which all life depends, is gaining momentum. People are becoming increasingly aware of the negative consequences associated with unchecked corporate power, income inequality, environmental degradation, and unethical practices.

As a result, there is a growing demand for economic systems that prioritise fairness, sustainability, and social responsibility. The exploration of alternative models and the re-evaluation of our values are crucial steps towards reshaping our economic and social landscapes. It is through these endeavours that we can envision and create a more equitable and prosperous future for all.

We don’t need more conferences discussing it or reporters flying around the world to inform us, we know already. We need some rebels and mavericks to find and create new pathways for people to follow.

There’s some here: Rebels Chatting

#AlternativeEconomics #SustainableFuture #SocialResponsibility #EthicalBusiness #EnvironmentalCrisis #Sustainability #IncomeInequality #Corporatocracy #Capitalism #SocialInequality

Beyond Success: Entrepreneurs need To Grow Up and Show Up…

Being a successful entrepreneur is undoubtedly an achievement. The journey from ideation to realisation of a business venture requires dedication, perseverance, and a relentless pursuit of success.

But within the shifting paradigm the impact of entrepreneurship should not be limited to personal gains.

To truly make a difference in the world, entrepreneurs must grow up, show up, and actively drive the change our society and planet desperately need.

Beyond Self-Interest:
While financial success may be a significant motivation for entrepreneurs, it should not overshadow the responsibility they bear towards society.

True leadership involves recognising the power and influence that entrepreneurship holds, and leveraging it to address pressing social and environmental issues. Entrepreneurs must rise above self-interest and embrace a broader vision that encompasses the well-being of communities and the planet.

Social and Environmental Impact:
Entrepreneurship has the potential to drive positive change in various spheres. By integrating social and environmental considerations into their business models, entrepreneurs can create enterprises that contribute to the well-being of both people and the planet.

Ethical Practices and Values:
Entrepreneurs have a unique opportunity to reshape business practices and establish new norms. By adopting ethical principles, such as transparency, fairness, and integrity, entrepreneurs can set an example for the wider business community. Moreover, nurturing a culture of social responsibility within their organizations can inspire employees, partners, and stakeholders to align their efforts towards a shared purpose.

Collaboration and Partnerships:
Entrepreneurs can leverage their networks and influence to foster alliances with like-minded individuals to amplify their impact, share knowledge and resources, and drive systemic change that transcends individual endeavours.

Inspiring Others:
Successful entrepreneurs are often seen as role models, admired for their achievements and perseverance. It is crucial for them to utilise this influence to inspire and mentor aspiring change agents-particularly those from underrepresented communities- and contribute to a more inclusive and equitable future.

While attaining entrepreneurial success is commendable, it is essential for entrepreneurs to recognise that their journey does not end there. They have a responsibility to go beyond personal gains and actively contribute to the betterment of society.

By growing up, showing up, and driving the change we need to see in the world, entrepreneurs can create a more sustainable, equitable, and compassionate future for all.
#entrepreneurship #entrepreneur #leadership #entrepreneurs #community #success #future #sustainable #change #collaboration

AI as a Reflection of Our Inner Systems: Navigating the Challenges of the Future


In today’s rapidly evolving world, the transformative power of artificial intelligence (AI) cannot be overstated. AI has the potential to revolutionize industries, improve efficiency, and enhance our lives in countless ways. However, it is essential to recognize that AI is not a panacea for all our problems. Rather, it is a reflection of our inner world, reflecting the systems and values that govern our society. As the famous quote goes, “Our outer world is a merciless reflection of our inner world.” In this article, we will explore how AI can both amplify and exacerbate the challenges facing humanity unless we proactively address the issues of meaning, economics, inequality, ecology, and collaboration. Additionally, we will introduce the Stoic Pilgrim Leadership development, a new journey of exploration into leadership development that focuses on ethics, regenerative principles, and social justice issues rather than the mere management of the status quo.

The Collapse of Meaning:

In our relentless pursuit of technological progress, we risk losing sight of what truly matters. As AI continues to advance, it becomes crucial to infuse it with purpose and meaning. Without conscious efforts to align AI with human values and ethical principles, we risk amplifying the disconnect between our inner aspirations and the outer reality. Therefore, it is imperative that we take a proactive role in defining the values and goals that guide AI development. The Stoic Pilgrim Leadership Development training offers a unique approach by emphasizing the cultivation of ethical leadership, ensuring that AI aligns with our shared values and serves the greater good.

Economic Implications:

The advent of AI brings with it the promise of increased efficiency and productivity. However, without careful consideration, it can also exacerbate economic disparities. AI has the potential to automate jobs, leading to significant changes in the workforce and widening the wealth gap. It is essential to create inclusive economic systems that ensure the benefits of AI are distributed equitably, fostering a society that thrives on collaboration and opportunity. Stoic Pilgrim training recognizes the importance of economic equity, equipping leaders with the knowledge and skills to navigate these economic implications and champion fairness in the age of AI.

Inequality and Social Challenges:

AI’s impact on society is not limited to the economy. It also has the potential to magnify existing social inequalities. As AI algorithms learn from historical data, they can perpetuate biases and discriminatory practices. If we fail to address these issues, AI will only reinforce and deepen societal divisions. To harness the full potential of AI, we must prioritize fairness, diversity, and inclusion, ensuring that the technology works for the benefit of all. The Stoic Pilgrim training addresses these social challenges by fostering leaders who are mindful of the ethical and social implications of AI, empowering them to create inclusive and just environments.

Ecological and Environmental Considerations:

The ecological and environmental challenges facing humanity are among the most pressing issues of our time. AI can play a significant role in addressing these challenges, from optimizing energy consumption to analysing vast amounts of data for climate research. However, without a conscious effort to prioritize sustainability, AI could contribute to further environmental degradation. We must integrate ecological decision-making into AI development, encouraging innovations that not only optimize efficiency but also preserve our planet for future generations. Stoic Pilgrim training advocates for regenerative principles, training leaders to make ecological decisions that prioritize the health of our planet and promote sustainable practices alongside AI advancements.

The Power of Collaboration:

To navigate the complexities of an AI-driven future, collaboration is key. AI has the potential to connect people, organizations, and nations, enabling us to tackle global challenges collectively. By fostering cross-sector partnerships, knowledge sharing, and collaborative decision-making, we can harness the power of AI to address the urgent issues we face. Together, we can shape an AI-driven future that reflects our collective values and aspirations. The Stoic Pilgrim Journey highlights the significance of collaboration as a crucial aspect of effective leadership in the age of AI. It encourages leaders to build networks, forge alliances, and work together to find innovative solutions to complex problems. By promoting collaboration, this training equips leaders with the skills necessary to leverage the power of AI in service of a better world.


As AI becomes increasingly intertwined with our lives, it is essential to recognize its potential to reflect and amplify the challenges we currently face. By embracing creativity, infusing AI with meaning, and making ecological decisions, we can shape a future in which AI becomes a powerful tool for positive change. Moreover, the Stoic Pilgrim Leadership Development training introduces a transformative approach to leadership development that prioritizes ethics, regenerative principles, and social justice issues over the mere management of the status quo. By fostering leaders who are mindful of the ethical, economic, and social implications of AI, this training empowers them to navigate the challenges of the future with integrity and compassion.

To ensure that AI enhances rather than exacerbates existing problems, we must foster collaboration, prioritize equitable and sustainable practices, and actively shape AI’s development. By doing so, we can leverage the transformative power of AI to create a more inclusive, prosperous, and environmentally conscious world for all. Let us embrace the opportunities presented by AI while remaining steadfast in our commitment to ethical leadership and the pursuit of a better future. The time to act is now, as our choices today will determine the world we create for generations to come. Together, let us forge a path forward that harnesses the potential of AI as a force for positive change and a reflection of our shared values.

#AIReflections #InnerSystems #MeaningfulAI #EconomicEquity #InclusiveSociety #AIandInequality #EcologicalDecisions #CollaborationMatters #SustainableAI #FutureChallenges #HarnessingAI #GlobalCollaboration


STOP WASTING MONEY ON USELESS LEADERSHIP TRAINING: Why Immersion Training, Outdoor Learning, Eco-Coaching, and Adventure-Based Learning Experiences are More Effective

Leadership development training is a topic that has been widely discussed in the business world. While some organisations swear by it, others view it as a waste of time and money. The truth is that leadership development training can be ineffective and a waste of resources if it is not done correctly.

In today’s rapidly changing business landscape, organisations need leaders who can adapt quickly to new situations and think creatively to solve problems.

However, traditional leadership development programs that rely on classroom lectures and theoretical concepts are often not effective in developing these skills.

At the same time, many managers in the public realm, are only interested in ticking a box as they have no intention of rocking the boat or risking their pensions.

Organisations in the business world will perish if they continue to invest in outmoded and inefficient leadership development methods offered by the major institutions that seem like a safe bet.

Just as species die if they don’t adapt, organisations will falter if they don’t stop

wasting money on ineffective leadership development. Instead, they should focus

on innovative approaches that promote real-world learning and development.

Our realisations and experience led us to developing the Stoic Pilgrim Leadership Programme.

This programme combines adventure-based learning experiences, community

self-learning, and eco-coaching to provide a unique and effective leadership

development experience that’s effective, impactful and focuses on behaviour

change not just the acquisition of knowledge and pointless qualifications.

Adventure-based learning experiences allow participants to step out of their comfort zones and engage in challenging activities that require them to think creatively and solve ambiguous and novel challenges.

By pushing themselves beyond their limits, participants learn to

overcome obstacles, build resilience, and develop leadership skills that can be

applied in the white-water conditions we’re floundering in.

Community self-learning is another critical component.

Lifelong support is available through The Stoic Pilgrim Leadership Fellowship.

Participants can collaborate and mentor others to develop their leadership skills in a supportive and dynamic environment. new ideas will be proffered and discussed as they emerge in this developing paradigm.

This approach helps participants to develop empathy, communication, and teamwork skills that are essential for effective leadership.

Finally, eco-coaching helps participants to develop a deeper understanding of the environment and the impact of their actions on the planet.

By integrating greater awareness, increased sense-making practices into their leadership, participants learn to be responsible leaders who are mindful of their impact on the world around them.

In conclusion, leadership development training can be a waste of resources if it

is not done correctly. Traditional approaches that rely on yearlong online and

classroom lectures and many theoretical concepts are largely ineffective in

developing the skills that leaders need to succeed in today’s business


The Stoic Pilgrim Leadership Programme offers a unique and innovative approach that combines adventure-based learning experiences, community learning, self-reflection, and eco-coaching to provide an effective and transformative leadership development experience.


Stoic Pilgrim: Adventure Based Learning Experiences

As Liz Hilton Segel, the Senior Partner at McKinsey, rightly pointed out, the world we live in is changing rapidly, and leader’s job is to build resilience as an organisational muscle, followed by having a courageous mindset towards change.

But why are resilience and courage so important?

Resilience is the ability to keep going in less than ideal circumstances and adversity, while courage is the willingness to face challenges with determination to succeed.

Together, these two qualities enable adaptability, which is the key to surviving and thriving in today’s transforming world and business environment.

To help organizations learn how to be resilient and adaptable in the face of change, challenge, and opportunity, Stoic Pilgrim trainings have been developed.

These trainings draw on the wisdom of Stoic philosophy, which teaches that resilience and adaptability come from within. By learning to cultivate inner strength and resilience, organisations can become more flexible, agile, and able to adapt to changing circumstances.

Through Adventure Based Learning Experiences which incorporate mindfulness practices, self-reflection, and the cultivation of inner resources like courage, compassion, and wisdom, organizations can build a culture of resilience and adaptability that will serve them well in the face of whatever challenges they may face.

So if you’re a leader looking to build a more resilient, adaptable organisation, consider incorporating Stoic Pilgrim trainings into your leadership development program. With the right mindset and tools, your organization can thrive in even the most challenging of times.

#leadership #leadershipdevelopment #leadershipcoaching #superteamconcept #stoicpilgrim #learning #opportunity #business #culture #mindset

The Rise of Remote Work and the Importance of Team Bonding Events Outdoors

As remote work continues to become the norm, it’s essential to ensure that teams remain connected and engaged. That’s why I wanted to share with you all an excellent solution to this problem: Freshwalks!

Freshwalks is a unique team bonding experience that combines the benefits of walking outdoors with the opportunity to network and collaborate with like-minded professionals. With Freshwalks, your team can take a break from their desks and experience the beauty of nature while also building strong relationships with each other.

As more and more people work remotely, it’s crucial to invest in team bonding events that promote communication, collaboration, and overall wellbeing. By participating in Freshwalks, you’re not only improving team morale, but you’re also investing in your employees’ mental and physical health.

So if you’re looking for a way to bring your team together and create meaningful connections, I highly recommend giving Freshwalks a try. Your team will thank you for it!

#teamwork #remoteworking #Freshwalks #team #bonding #networking #collaboration #mentalhealth #physicalhealth #wellbeing

We Need More Mr Joneses!

Are our biggest challenges hierarchy and cowardice?

I watched Agnieszka Holland’s powerful drama, ‘Mr Jones’, last night.

James Norton portrayed the real-life Welsh journalist who uncovered Stalin’s genocidal famine in Ukraine known as the Holodomor. Jones brought the tragic events happening in Ukraine to the world’s attention. Moreover, Jones persisted in his mission despite personal dangers which would ultimately see him meet an untimely death shortly before his 30th birthday in Mongolia, at the hands of Russian security agents.

The film is a specific account of Jones’s courageous journey to publish the truth of the Holodomor tragedy in Ukraine under Stalin before WWII.

But it’s a tragic story that is continuously inflicted on people by powerful elites in the pursuit of extreme ideology and development goals. The inaction of fearful sycophants and politicians desperately clinging to power, which emboldens the brutality of the wealthy Machiavellians, Sado-Narcissists and Psychopaths who invariably profit from our exploitation, misery and end up running our countries.

Furthermore, once the truth does come out post the event, the inertia to act on new insights ensures that lessons not only go unheeded but become a playbook for repeat occurrences elsewhere.

Following Stalin’s Holodomor in Ukraine, Hitler’s Nazi Hunger Plan was developed to systematically starve 30 million Ukrainians, Russians and Slavs so that the food surplus created from starving the communities, could be redirected to Nazi forces.

This plan, led by Nazi Food Minister Herbert Backe, was intended to open the fertile soils of Ukraine to German settlers post the conflict. History appears to be repeating itself. Tyrannical psychopaths and narcissistic vandals are often the frontmen, whilst the Machiavellian monsters orchestrate the atrocities from behind the scenes.

During Brexit, Dominic Cummings was masterful at influencing from the rear and ensured that a ‘divide and conquer’ tactic, used by many colonising villains historically, caused enough confusion to break up the EU.

It wasn’t about making an informed decision. It was about who was motivated enough to break the rules and what little democracy was left, in order to manipulate the results. The already rich and greedy trumped the day.

They’ve become so brazen that they don’t even hide it now because there are little consequences even if uncovered…. As long as you belong to one of the ‘in-crowds’.

Britain itself was fond of concentration camps during its colonial ambitions around the world.

It imprisoned around a sixth of the Boer population comprising of mainly women and children of which nearly 30,000 died along with an untold number of black people. During the Mau-Mau uprising in Kenya, members of the Kikuyu tribe were imprisoned and as a result many died from malnutrition and torture.

We could go on to talk about Native Indian resettlement in the USA, the war in Yemen sponsored and supported by Britain’s weapon manufacturers and military, or even the Palestinian situation.

There’s generally a lack of willingness to look at these situations by the mainstream, let alone accept and adapt into the future. Whenever threatened, the elites tend to double down on their tactics, i.e., more capitalism, more propaganda, more divide and conquer.

The establishment is afraid to face the truth about its colonial history because the same strategies are being used in a slightly different way today. Physical slavery is replaced with debt slavery. Nobody is free to do as they want in a capitalist world apart from the 1%. Even fairly smart but wealthy individuals are reluctant to challenge their own modus-operandi.

I’m interested in what people think will happen as we enter this era of existential challenge.

What can ordinary people do, if anything, to prevent themselves, their families and their communities being persecuted by tech-cap titans, wealthy weapons peddlers, aristocratic elites and power addicted politicians?

We’re supposed to be the custodians of the planet, due to our intelligence. Yet the severity of the atrocities inflicted on fellow human beings and the destruction of their own environmental life-support system, by nutcases in the name of warped ideologies, is not something observed in the wild as far as I know?

What happens when the delusions of national boundaries are realised as just another command-and-control mechanism and that the real boundaries are between the rich them and us?


Thanks to the work of anthropologists, we’ve learnt that our ancestors lived for 200,000 years, a mostly egalitarian hunter-gatherer lifestyle. If people did live in cities, inequality and exploitation were not a given. It seems we drifted into hierarchy. But anyway, back to what we believe now.

Our contemporary social systems and beliefs are built upon what happened around 10,000 years ago. The big transition is known as the agrarian revolution but really it was the beginning of the Tech-Cap era.

We’ve been stuck in re-branded versions of tech-capitalism ever since and its sole aim is to own everything and replace humans with tech, so as to increase production. This is so wealthy people can exploit more of the earth’s resources for less hassle. As more tech replaces humans, less and less homes and schools will be needed to house factory workers or hospitals to maintain their health.

Humanity has been widgetized and externalised.

Scientists might dream their work will one day benefit humanity and the bio-sphere. But wealthy elites always usurp and secure the use of new tech to gain even more wealth which doesn’t trickle anywhere but into their offshore accounts.

They know their game is up, it’s just a matter of jockeying for the last morsels and working out how to survive the collapse.

This all began with farming. It was then that people started competing for ownership of the land. Nutritional levels decreased and it also became hierarchical and warlike in Europe and elsewhere.

This then morphed into colonialism. National competition for dominance meant that over the last few centuries, power went from the Dutch with their navy to Britain, who replicated and overtook the Dutch navy with cheap labour, but who were eventually usurped by the Americans. But whichever country gained dominance, they all went exploring and exploiting other lands.

The two decades of war in the middle east was a massive pay day for the usual players and they’re not in the least bit bothered about terrorism. Terrorism and 911 were just tech-cap opportunities.

Incidentally, the contemporary San people of south west Africa, have been around for thousands of years and outlasted many dynasties and empires. It appears that cities and hierarchies come and go, whereas egalitarian hunter gatherers and nomads, if not exterminated by colonialism, fare much better longevity wise.

It’s All in Our Heads

According to Dr Iain McGilchrist it’s all down to the way we use our brain and we’re overly reliant on the left-side of our brains.

London cabbies, who having undertook ‘The Knowledge’ training – driving around London to learn all the routes – re-shape certain areas of their brains.

I bet that’s what’s happened to the left side of our brains. The left is concerned with ‘think-do’ to compete and control resources. It is ego-centric, likes predictable problems and can’t see the woods for the trees.

When it’s won the competition for wealth and power either through birth or being in the right place, with the right product, at the right time – lucky in other words – it then wants to control the resources so as to not have to share their wealth.

That’s why they keep developing new TAP’s-Tools to Accumulate Power. ChatGPT and other forms of AI are the next phase. It’s ‘think and do’ quicker. We’ve overly developed left-sided brains it would appear and the tech evolutions are external manifestations of our inner world.

The right side of the brain is more able to understand complex situations and can ‘sense and feel’ it’s way around ambiguous and novel situations. It’s more sociable and empathic. Ecological in other words.

But the rich and infamous don’t like tricky and transient problems. They can’t control ambiguous and novel challenges with capitalism, centralised solutions and hierarchy. So, they ignore them.

These are known in economics as ‘externalities. Whilst they plunder and exploit the earth and other people not in their ‘in-crowd’, they push the cost of all this onto societies.

And we are too afraid to do anything about it because they allow the rest of society just enough resources so that you won’t tell them to “Foxtrot Oscar!”

They pay the police enough to turn on their own people. They manipulate the narrative through the media to generate a divide and conquer situation. They have us running on hamster wheels too exhausted at the end of the day to do much else. They build gated mansions and pay their army of lawyers to stop people walking on the land they’ve snatched and they’re making it illegal to protest against them.

Our response…

So far, our response seems to be that similar to a fish in a fish bowl.

We’re swimming in a bowl which is filling up with trash. The owners are feeding us less and less. So, our response is to swim in the other direction whilst begging the hand that feeds us, to come back and clean up the mess.

And of course, they never come back or clean up, do they?

But that doesn’t stop people making a living trying to tell other people which way to swim. No, they want to appear saintly so make a living telling the exploited they’re being exploited by foreign invaders.

The Solution!

It would be an enormous task to outline a solution and not the work of a simple fella like myself. We collaborated our way to the top of the evolutionary tree. It’s going to take better decision making and powerful collaboration to survive, if’s it’s still possible.

I think there are three virtues that we need to instil in everyone first.

Adaptability- We need to become more experimental and get out of the goddam fish bowl.

Resilience- We’ll need resilience to keep operating in less-than-ideal circumstances over the long term

Courage- It’ll take the courage to act before pain motivates us into rash actions. We’ve got to realise that we are the heroes we’re looking for.

We have to accept that we and the planet are being exploited by the people we vote for. We have to see through their false dichotomies of left and right.

So stop voting!

We need to stop asking for permission and just get on with implementing experimental solutions. Progress will not be big leaps but one small step followed by another, with lots of back-sliding too.

How about not buying the next smart phone which relies on the exploitation of kids in the Congo?

How about learning to grow your own food?

How about building a community?

We need more Gareth Joneses in the world. Humble, curious and courageous.

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🌍 Martin- 'Murph'-Murphy🌍
Eco-Leaders Academy- Egalitarian & Eco-friendly Leadership, Stoic Pilgrim Adaptability, Resilience & Courage & Super Team Concepts For a Transforming 🌎 Rebels Chatting – Podcast