Martin started working with us at a time when our team had grown quite quickly and we were in a traditional, hierarchical structure that wasn’t working as well as we needed it to. Martin helped us to develop engaged, self-managing teams following his ‘Super-Team Concept’.

Like with most change, there was some scepticism at the start but now the team tell us that they prefer this way of working, service levels have improved and recent surveys reported much higher levels of happiness at work, even in the middle of a global pandemic. Feedback from clients has been that they appreciate the familiarity of working with a smaller number of people who know them and their business well.

I’m very grateful that we made the transition to working in self-managing teams when we did as the teams very quickly and easily transitioned into working from home effectively. I can honestly say that Martin’s work with us on the ‘Super-Team Concept’ has completely transformed San-iT and I would advocate it to any business.

Martin has also been a Leadership coach to myself and several members of the team. He has allowed me to understand my leadership style, what my strengths are, and importantly, my blind spots and how to recognise them. He has an incredible ability to quickly analyse and understand any situation or issue that you put in front of him and help you to objectively recognise the best approach to take going forward. I value his opinion hugely and he has been an incredible support to me personally as well as the business over the past couple of years.

During lockdown Martin has been available to the whole team for wellbeing and individual coaching. Many of the team have reported life-changing discussions or moments of clarity having spoken with him, which is always great to hear! He has also put together a wellbeing training package for the team which we now have in the business to use going forward.

Apart from all of the great things that Martin has brought to the business and to many of us individually, he is a thoroughly good bloke, and is a joy (and fun) to work with.

Louise Lowe – Owner/Director San-IT

I was fortunate to meet Martin at an entrepreneurs book club where he was discussing the elite team concepts detailed in his book ‘From Mercenaries to Missionaries’, which have been built on his past experience in the Special Forces.

Martin is the kind of coach that genuinely wants to help his clients grow and see their business succeed. During our follow up meetings he has introduced us to concepts that have completely revolutionised our business and the direction we are now moving our business in – for that, I will be eternally grateful and i’m very much looking forward to seeing what 2021 brings!

Debbie Jones – Director of Reach Digital Agency

‘I have been incredibly fortunate to have had Martin as a personal coach recently and he has made such a difference to me in a very short space of time. I was at a point in my career, and my life, where I felt unsure of my next move and had lost a lot of my enthusiasm and drive. Martin listens, understands and analyses at an incredible speed then uses his vast experience, knowledge and skills to make suggestions, give a clear steer and challenged me to really reflect and work to rediscover myself. Working with him has given me a real sense of purpose , clarity on what I want – and what I don’t! – and helped me to identify where my passion and strengths truly lie. I feel excited and optimistic for the future now and that is completely as a result of Martins amazing coaching.’

Rachal Halford – Transformation Specialist

I was looking for a coach to help me take my business  to the next level. I had a vision but was struggling to find the head space or clarity to put it into action, too absorbed in the day to day business to focus on the activities that would have a real impact. Martin was recommended to me by numerous other business leaders who all testified to the impact of his coaching. From multi-million pound businesses looking to drive a performance culture to start-ups planning to scale. Martin did not disappoint.

Over a 3 month period working intensely with me, Martin helped me achieve the clarity I needed to really communicate the value of our business proposition and develop an achievable and measurable plan to scale it. His vast experience in performance psychology and leadership has had a real impact on both my leadership, my team and my personal development. He’s helped me realise and play to my strengths, and overcome my weaknesses.

I’d recommend Martin to any business owner looking to make progress in their business or  to transform their leadership skills.

Mike Pye – Mike Pye & Co Marketing

‘During my time with Martin I’ve learned how to communicate clearly with those around me; whilst being realistic about the work I could take on, and most importantly learning how to say ‘no!’

As a coach, Martin has helped me to reflect on my leadership style, identifying areas for improvement and identifying blind spots. He is expert at creating a safe, yet challenging coaching environment whilst always taking the time to stay current and focused on the specifics of my role and how I could improve.

‘Martin is insightful and razor sharp at analysing and pinpointing the key issues by listening to what was being said; as well as unsaid, and asking the “right” questions. As a result, I have been able to highlight areas for change, think through different approaches, and then focus on taking action.’

Vanessa Jackson – Director

We have worked with Martin in a number of ways, all with a high degree of success. The focus recently has been on transforming the culture and creating an Elite team. A team that “owns” the culture and standards we set for ourselves and our clients.  Adam has completely transformed in under 12 months. We have now been trading for 12 years and this year has seen 2 record months, 2 record quarters and with the most engaged team we’ve experienced. 2018 will be the most profitable in our history as a result of many of the changes we have undertaken and the transformation in attitude of the core team. 

Richard Gahagan, Co-Founder Adam Recruitment

If you are looking for any form of professional and/or personal clarity and direction, I would sincerely urge you to speak to Martin. We met for the first time after a Freshwalks event. I was at a stage in my life where I had come to a cross roads and was wondering what to do with the experience I’d gained from running a personal training business for the last 4 years and a newly acquired diploma in Cognitive Behavioural Therapy. Read More


After working with Martin for only a few weeks, I have already broken down the major blocks that have been holding me back from growing my business for the last five years. The combination of Martin’s no-nonsense approach, consistent accountability and unlimited email / phone support has given me the energy and momentum to quickly grow into the confident business owner and leader I have always wanted to be.

Emma Houlton ~ Founder Art of Podcast

Martin has really powerful insights into what it takes to be an effective leader and how to build a high performing team. He clearly speaks from experience and is able to demonstrate how to go about building genuinely world class teams. 

Paul Barnes. Founder ~My Accountancy Place

We have worked with Martin for several years and cannot recommend him highly enough.  He’s worked with our senior management team developing our leadership skills and also the whole business helping us shape working better as a collective and on an individual basis where we can become more purpose driven and results focussed.  His style is both warm and engaging, energetic and empowering and I can honestly say the whole business has bought into his approach and most importantly, we have seen the results of his training across the whole business.

Leon Mills – Founder and Director – We Are Adam

Whilst working with Martin, we’ve grown from 15 to 35 inspired people who are contributing massively to our growth and our place as a ‘key player’ in the industry.

Jon Woodall – Managing Director – Space 48 & Founder of Mage Titans Events

“We are what we believe we are. Working with Martin has reaffirmed my belief that we are faced with limitless possibility and the only limits are the ones that we place upon ourselves.”

Malcolm McClean, Social Entrepreneur & Author: “Bear Hunt – Earn your living by doing what you love!”

“Martin has really helped me to understand myself, what drives me, what I’m good at and why I behave the way I do. He gently guides me to make the decisions I’ve been fobbing off in my head and somehow gets me to the point where I can create an action plan and get on with it. Time spent with him has been invaluable and life changing!”

Anita McLearn, Customer Service Director, Carphone Warehouse


“Martin has run sessions on both a group and individual basis for our business. Every time we have used him we have all come away with individual ideas that have really made an impact on our confidence and in the way we all communicate with each other.”

Richard Gagahan, CEO – We Are Adam

“I just took Martin’s ‘Who’s Got the Power?’ workshop here in California and it definitely boosted my confidence. I’d have to say it was awesome! You will go far and leave a wide wake. Thanks Martin!”

Faith Deeter, Family & Relationship Therapist and Author, USA

digi roundtable talk

“A lovely productive day, very down- to- earth and practical. Will help any organization uncover the deeper meaning of their work and illuminate steps to fulfil their purpose.”

Jan Pendragon, Entrepreneur

“Inspiring, informative, makes you really think. Moreover; it really makes you want to change your life. Thank you!”

Anna Jones, Entrepreneur

“I really enjoyed the course and feel very motivated as a result. I feel this experience will have a life-changing effect on me!”

Carolynne Johnson,  Entrepreneur

“The workshop was presented in a very down to earth style, combining excellent research with practical exercises. It will certainly help me develop my own project.”

Mike Pendragon, Network Marketing Blogger and Coach at The Networking Druid

“I was on the ‘Who’s Got the Power?’ workshop today and wanted to say that you have given me some great tools and ideas, specifically with anxiety I experienced whilst riding and secondly for a much wider range of uses in my work life. I thought this was really good.”

Heather Stoper, Equestrian, UK

“The coaching advice I got was helpful and I am actually looking forward to implementing what I learnt. I am not waiting until tomorrow: I am actually starting today, no need to put it off!”

Viktoria Harrysson, Photographer, Sweden

“I attended a workshop just before starting a new job in a field that had been very intimidating to me (sales). The results have been outstanding! I have fully embraced my personality type, used the visualization techniques given, and have found real confidence in this new job. I actually had a $26,000 sale in my first week! Thanks Martin”
John Janeck, Sales Professional, USA

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