The story goes that Einstein was daydreaming about travelling on rays of light and this led to his famous theory of relativity. But you don’t find many leaders asking their team to daydream. Leadership that unlocks the creative potential of a team requires some courage. It’s easier, one could argue, for giants such as Google to set aside 10% of their employee’s time for creative thinking. This strategy has reaped big rewards for Google but smaller firms struggle with doing this.
Creativity takes time and it also means letting go of control which is another challenge for some leaders.