Competitive advantage is primarily seen as the ability to produce a product or service at a lower cost – aka comparative advantage – or in a more desirable fashion -aka differential advantage. Gaining a competitive advantage can be the result of several factors but the main idea is that you’re doing something in such a way as to outperform your competitors.
In the complex world we live in, there is a shift happening. Leaders have relied on one or two types of leadership intelligence to drive business performance. But that style of operating is coming to its zenith. Now enlightened leaders realise there are other ways to gain a more comprehensive advantage. READ More: